138th Canton Fair

138th Canton Fair

Summary

Join us at the 138th Canton Fair in Guangzhou to explore top Chinese manufacturers, innovative products, and new global business opportunities in 2025.

138th Canton Fair

Press Release — 138th China Import and Export Fair (Canton Fair) Convenes in Guangzhou

138th China Import and Export Fair (Canton Fair) Convenes in Guangzhou

October 2025 — Guangzhou
The autumn session of the 138th Canton Fair opens, bringing global buyers and exhibitors together for trade, innovation, and cooperation.

Overview

The 138th China Import and Export Fair, commonly known as the Canton Fair, has officially convened in Guangzhou. As one of the world's longest-running and most comprehensive trade exhibitions, this edition reaffirms the Fair's role as a pivotal platform for international trade, product innovation, and cross-border collaboration.

Three-Phase Schedule & Key Focus

  • Phase 1: October 15–19, 2025 — Electronics, household appliances, machinery, vehicles, hardware, chemicals, and new energy solutions.
  • Phase 2: October 23–27, 2025 — Consumer goods, gifts, home decor, furniture, ceramics, and kitchenware.
  • Phase 3: October 31–November 4, 2025 — Textiles, garments, footwear, office supplies, and health & recreational products.

This edition spans a vast exhibition area and brings together thousands of exhibitors and buyers worldwide. It emphasizes quality sourcing, diversified product offerings, and expanded service support for international attendees.

Global Engagement & Promotion

Organizers conducted international roadshows and promotion activities in multiple countries prior to the event, enhancing global outreach and encouraging cross-border sourcing and cooperation. The Fair's promotion emphasized opening channels for international trade and supporting enterprises in navigating market challenges.

Strategic Significance

Since its founding in 1957, the Canton Fair has evolved into a key trade gateway for manufacturers and buyers. The 138th session arrives amidst shifting global supply chains, continued demand for innovation, and renewed interest in direct sourcing — reinforcing the Fair's function as a bridge between supply and demand.

What to Expect from This Edition

  • Stronger focus on quality exhibitors and high-value product lines.
  • Hybrid and digital capabilities to enable remote participation and greater international access.
  • Expanded side events and networking activities to facilitate partnerships and industry exchanges.

Registration & Participation

Buyers and industry professionals are advised to pre-register to secure badges, invitation letters, and scheduling. Attendees should plan their visit according to the phase that best matches their sourcing interests.

Looking Ahead

The 138th Canton Fair sets the stage for renewed global trade engagement in late 2025. It offers a timely opportunity for manufacturers, suppliers, and buyers to reconnect face-to-face, showcase innovations, and establish partnerships that will shape market trends going forward.